In 2018, Maif wins again the Podium of the customer relationship


The Maif in the first position in the category insurance

For the 14th consecutive year, the Maif has just won the Podium de la relation client. While 15 companies have contributed, the mutual niortaise remains to be the first in the category insurance.

The mutual niortaise remains unbeaten in the category insurance

The 14th edition of the Podium of the customer relationship was held on Thursday 15 march. For the 14th consecutive year, the Maif arrives in pole position in the category insurance. Created by Kantar TNS and Bearing Point, the annual barometer is considered as a reference. To perform its rankings, 4 000 consumers are surveyed on the quality of the customer relationship of the business for which they are customers. This podium is awarded then the price for 10 distinct sectors : insurance, automobile, bank or transport. And in the category of insurance it is always the Maif who wins.

Maif must proceed on the criterion of the emotion

In the sector insurance, precisely, 15 companies have contributed. Among them, the Maif saves «the progress the most significant of our index, in particular on the ability to maintain the link and to excel in execution, that is to say, the speed of contact, the ability to respond quickly and well,» says the associate director of the institute of survey, Arielle Belicha-Hardy. For the latter, the mutual niortaise is also » the first company in all categories and across all sectors in this area «.

This victory is not, however, so clear-cut as that. The standard deviation «shrinks with the number» 2 » indicates Muriel Monteiro, partner at Bearing Point France. For this edition 2018, this standard deviation is only 0.8 between the best and the last of the insurance sector. To improve the Maif must, in particular, progress on the criterion of emotion. Arielle Belicha-Hardy, points out that mutual » Maif is 3rd on the pillar for the link, but 29th on the pillar of emotion on 190 companies surveyed «.

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