The driver Lewis Hamilton present in the new campaign for Allianz France
Shows actor insurance, Allianz France has just launched a new campaign of prevention of road risks. Posted on YouTube and social networks, this campaign wants to educate drivers to the risks to the steering wheel linked to the unexpected. To do this, it can rely on Lewis Hamilton, triple world champion of Formula 1. Presentation.
A broadcast on the YouTube platform
With its campaign of road prevention » Lewis vs The unexpected «, Allianz relies on the image of the multiple champion Lewis Hamilton to convey the following message : «On the road, in the face of the unexpected, don’t play. Stay focused on your driving «.
In line with the new brand platform, launched in June 2017 on the theme of the unexpected, Allianz is launching its new campaign, leveraging social networks for their deployment. In fact, the video shown below is posted on YouTube and has a communication device on the accounts Facebook and Twitter of the insurer :
A long-standing partnership with the F1
The partnership between the Allianz group and the team of Formula 1 Mercedes-AMG Petronas Motorsport is part of our goal is to promote road safety because safety is one of the key priorities of this motor sport.
In addition, the Formula 1 is expressed by technological progress which are more commonly used by car manufacturers for their vehicles sold to the general public. This is why Allianz is partner of the Formula 1 for the past 17 years.
Apart from Lewis Hamilton, this short film directed by the Agency White Dog brings to the stage some sixty employees of Allianz France, which assume the roles of extras. Besides, they were likely to be present in the casting in order to take part in this experience atypical filmed within the premises of the insurer.