Check out the new pub of APRIL with the OL female !
Premium partner of Olympique Lyonnais since 2011, the APRIL group has launched the 2nd episode of its advertising saga known as » And this is not cinema ! «with the participation of the players of the Olympique Lyonnais Women. Spotlight.
To develop the awareness of the APRIL group
In the line of the 1st opus unveiled last year, the players of the OL put themselves in the shoes of the heroines to make the promotion of insurance solutions offered by APRIL and embody its brand signature » The insurance much easier.»
For the purposes of this 2nd episode, the broker and wholesaler for insurance has been able to count on the participation of Camille Abily, Ada Stolsmo-Hegerberg, Amel Majri, Dzsenifer Marozsan and Corine Petit in roles known to the cinema and the small screen.
With this new campaign, the APRIL group wants to achieve a triple objective :
- Continue the development of the reputation of its brand among the general public,
- Promote commercial activities of its subsidiaries,
- Focus on its positioning as a facilitator of the insurance.
A media plan 100 % online
Unveiled first to staff the group and to their fans in Facebook, this new advertising spot is to be aired before each match the players from the Olympique Lyonnais Women in their enclosure in the Park, OL located at Décines.
In parallel, the campaign is based on a media plan 100 % online should target the active community of the fans of the Olympique Lyonnais Féminin, but also the customers who could be interested in insurance solutions presented in this new ad spot. For example, users who click on the video will be redirected to the landing page «Do as Olympique Lyonnais Feminine, make sure you in APRIL » with the various offerings of the group.